Monthly Archives: November 2011

December 2011 // Issue 1

BRAVE NEW CONSUMER

Surfing Is Dead. Long Live Apps. Consumers Are Spending More Time On Mobile Apps Than On The Web For The First Time.

Via Mashable

STATE OF AMERICA

As Facebook Friendships grow, Close friendships Decline. Study Finds Close Fiends Less Common Today Than Previous Decades. The Number Has Shrunk To Two, Down From Three Confidantes 25 Years Ago.

Via MSNBC

SMART BRANDS

Even Soda Has gone Social. PepsiCo Inc Is Introducing A “Social Vending” Machine That Lets Users Buy Each Other Drinks Remotely. The New System Lets Users Give Their Friends A Beverage Gift By Entering The Recipient’s Name And Number.

Via Reuters

BRIGHT IDEAS

5 No-Fail Ways To Elevate A Brand’s Cultural Capital, from Jay-Z and Kanye to Charlie sheen’s tiger blood.

Via Fast Company

ON THE RADAR

Follow Me: @tonyschwartz
The Energy Project, Led By Tony Schwartz, Energizes People And Companies, Offering Thoughts And Ideas About Transforming The Way The World Works.

Read Me: America in 2050
Visionary Social Thinker Joel Kotkin Looks Ahead To The Year 2050, Revealing How The Addition Of One Hundred Million Americans By Mid-Century Will Transform How We All Live, Work, And Prosper.

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