Monthly Archives: February 2012

FEBRUARY 2012 // ISSUE 11

STATE OF AMERICA

Candidates Know Your Vote Before You Do – Forty Years Ago, A Republican Would Watch The Same Political Ad As Their Democratic Neighbor. Today, Two People In The Same House Could Receive Different Messages. The Technology That Makes This Possible Is Called Microtargeting, Which Is Similar To The Techniques Nonpolitical Advertisers Use To Serve Up, For Example, Hotel Ads Online To People Who Had Shopped For Vacations Recently. As A Result, Micotargeting Allows Campaigns To Put Specific Messages In Front Of Specific Voters

Via New York Times

BRAVE NEW CONSUMER

Reduce, Reuse, Recycle Is Respun – “I Love Your Sweater.” Thanks. It Used To Be A Bicycle.” This “Used To Be A” Refrain Echoes As Upcycling’s Cachet Expands Beyond Locavores, Etsy Zealots And Conscientious Hipsters. Upcycling, The Love Child Of Recycling And Reuse, Turns Castoffs Into Something New. During Fashion Week Upcycling Was Seen At Estethica, A Sustainable Fashion Exhibit. This Display Of Reclaimed And Sustainable Clothes Included Colorful Work From Students Who Created Clothes From The Ends Of Thread Spools, Fabric Remnants And Fluff From The Bottom Of Factory Machines  

Via New York Times

SMART BRANDS

Surprise! Here’s A Ticket To A Movie Premiere, On Best Buy –  While Most Loyalty Programs Focus On Financial Rewards Where Points Are Earned And Used, Best Buy Wants To Capture The Hearts And Minds Of Their Customers Through A Surprise And Delight Approach. These Surprises Have Taken The Form Of Movie Premieres And Exclusive Shopping Invites. The Movie Premiere Surprise (Which Happened To Be Twilight) Generated A Tremendous Response And Helped To Establish A Stronger Emotional Connection With Customers.

Via AdAge

BRIGHT IDEAS

Facebook 101: Is Your Brand Worth A Like? – Social Media Superstars Share How They Cracked The Code Of Creating Facebook Campaigns That Worked

Via AdAge

ON THE RADAR

Follow Me: @HarvardBiz If You Want To Be Up To Date On The Latest Trends And Research On How To Run A Business,  The Harvard Business Review Provides The Perfect Twitter Feed. Their Active Timeline Consists Of Blog Posts, Management Tips, Daily Stats, And More

Read This: Every Year Author John Brockman Asks Our Greatest Thinkers A Single Question, Designed To Illuminate Some Important Aspect Of How We Understand The World. His Latest Book, This Will Make You Smarter, Is An Anthology Of Short Essays By 151 Of Our Time’s Biggest Thinkers And Their Response To Brockman’s 2011 Question: “What Scientific Concept Will Improve Everybody’s Cognitive Toolkit?”

Try This App: The Girl Scouts Know You Love Their Cookies, And Now They Want To Help You Find Them.The Newly Released Girl Scout Cookie Locator Can Help Satiate Your Next Sugar Craving. Download This App And Get The Inside Scoop On Where The Nearest Girl Scouts Are And For How Long They’ll Be Selling

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FEBRUARY 2012 // ISSUE 10

STATE OF AMERICA

The Power Of The Introvert – In A World Full Of Extroverts, Being An Introvert Can Seem Like A Disadvantage. New Research Suggests Introverts May Be A Whole Lot Happier And More Successful Than Everyone Else. A Taste For Solitude Can Bring With It An Ability To Focus For Long Periods Of Time And Often The Best Way To Come Up With A Fresh Idea Or Master A Skill. Need More Proof? President Obama Is Considered A Happy Introvert As Well As Some Silicon Valley Billionaires

Via Time Magazine

BRAVE NEW CONSUMER

The Rise In Peer-To-Peer Lending: Fed Up With Banks, People Turn To Others For Loans –  Some Small-Business Owners And People Looking To Pay Off Debt, Rejected By Banks Or Fed Up With Bad Lending Terms, Are Turning To Internet Sites That Match Borrowers With Giant Pools Of Lenders When They Need Funds. The Sites Work Like eBay-Style Marketplaces, Matching Pre-Qualified Borrowers To Lenders. In The Past Year, The Nation’s Two Biggest Peer-To-Peer Lending Sites Have Reported A Sharp Upturn In Personal Loans As Lenders Find This A Good Way To Make A Return On Their Money

Via Good Magazine

 

SMART BRANDS

Myspace’s Comeback – Myspace, Which Has Been In The Process Of Reinventing Itself As The Music And Entertainment Hub, Finally Has Something To Brag About. Since December, When It Introduced A New Music Player, The Site Has Signed Up One Million New Users. The Growth Is Attributed To Its Integration With Facebook And Twitter As Well As The Size Of Its Music Library. Its Library Boasts 42 Million Tracks, Several Times More Than Spotify Or Rhapsody Due To Its Full Licensing Deals With Thousands Of Record Labels As Well As Songs From Untold Numbers Of Unsigned Acts

Via Media Decoder

 

BRIGHT IDEAS

6 Questions That Lead To Innovations – Innovation Usually Involves A Fresh Perspective On Something That Already Exists — Taking An Idea And Then Considering How Its Use Can Create A Positive Impact In A New And Better Way. Here Are 6 Questions That Famous Innovators Have Consistently Asked And Answered To Generate Ideas That Can Lead To New Innovations

Via Fast Company

 

ON THE RADAR

Follow Me: @rushkoff – Douglas Rushkoff Is A World-Renowned  Media Theorist And Author Of 10 Best-Selling Books On New Media And Pop Culture. He Is The Originator Of Ideas Such As “Viral Media” And “Social Currency”And Correctly Predicted The Rise Of The Net, The DotCom Boom, And The Current Financial Crisis. Follow His Feed For Insights Into Navigating The Emerging Media Landscape

Coming Soon: This Spring TED Will Hold American Idol-Style Auditions In 14 Countries In Hopes Of Finding Undiscovered Talent. Finalist Who Make It Past The Auditions Will Have Their Videos Posted Online, Where People Can Vote For Their Favorites. More Than Half Of The Speakers At TED2013 Will Be Selected Through This Ambitious Experiment In Crowdsourcing

Try This: StuffPal Is A Facebook App That Lets Users Share Their Offline Goods With Their Online Friends. After Signing Up For The App, Users Build A Personal Library Of Any Items They’re Willing To Lend To Friends. StuffPal Helps Track Items And Stay On Top Of Who Has What And When It’s Due To Be Returned

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FEBRUARY 2012 // ISSUE 9

STATE OF AMERICA

We’re All Getting Younger – As People Live, Stay Healthier And Remain Active Longer, Many Studies In The Last Decade Have Found The Marker To Old Age Has Moved Back, Giving Rise To A New Lifestage Identified As “Middlescence” – A Grownup’s Adolescense

Via JWT Intelligence

BRAVE NEW CONSUMER

Facebook Resisters – As Facebook Prepares For A Much-Anticipated Public Offering, The Company Is Eager To Show Off Its Momentum Through Membership. While It Seems Like The Whole World Is Logging On, There’s A Growing Number Of People Actively Choosing To Keep The Social Network Out Of Their Lives

Via NYTimes

SMART BRANDS

Publisher Cultivates Online Community To Find New Talent –  Penguin Group Has Signed Debut Novelist, Kerry Schafer, To A Two-Book Deal Just Weeks After Ms. Schafer Posted Writing Samples On Bookcountry.com. Penguin Created The Website As A Community Where Aspiring Authors Could Post Their Writing And Receive Critiques From Other Users – With The Hope That Some Writers Would Be Good Enough To Publish Under The Penguin Name

Via Media Decoder

BRIGHT IDEAS

Esquire’s Magazine Trailer – There Are Trailers Made For Movies. And Television Shows. And Now, For A Print Magazine Article. The Trailer, Conceived By Esquire Magazine, As A Way To Promote An Article That “Reads Like A Movie” Is Being Used To Compel Users To Pay For A Print Copy Of The Magazine

Via Media Decoder

ON THE RADAR

Follow Me: @carr2n  David Carr Is A Columnist For The New York Times And Contributes Regularly To The NYT’s Media Decoder Blog. For The Past 25 Years, Carr Has Been Writing About Media And Providing Insightful Analysis On Its Effect On Business And Culture

Coming Soon: Come Spring 2012, MIT Will Launch A Prototype Version Of MITx – A Completely Free And Interactive Online Learning Initiative That Will Offer Courses Online And Make Digital Learning Tools Available To Anyone, Regardless Of Academic Performance Or Background. Those Who Successfully Complete The Courses Will Receive An Official Certificate From MIT

Try This: Central Park (Listen To The Light) Is An iPhone App Designed To Change The Way You Experience Music. The App Plays A Multi-Layered Soundtrack To Central Park And Uses GPS Technology To Transition Between Musical Themes, Depending On Your Location In The Park

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FEBRUARY 2012 // ISSUE 8

STATE OF AMERICA

Happiness Is The New Success -Millennials Are Reprioritizing What The Ladder To Success Is. It’s A Shift Away From Business As Usual (College, Good Job, Marriage, House, Family, Cushy Retirement) To A Focus On Well-Being, Community And Sustainability

Via Forbes

BRAVE NEW CONSUMER

Showrooming Causes Concerns For RetailersA Practice Among Consumers Called ‘Showrooming’ – When Shoppers Come Into A Store To See A Product In Person, Only To Buy It Cheaper From A Rival Online – Frustrates Retailers As Customers Take Advantage Of Store Benefits (Curated Product Selections, Staff Recommendations And Warm Atmosphere) Without Spending Their Money In Store

Via Media Decoder

SMART BRANDS

Super Bowl Gets A Social Media Command Center – Super Bowl XLVI Host City Indianapolis Has Built A Social Media Command Center To Deal With The Madness That Comes With Managing America’s Biggest Sporting Event. A Dedicated Team Will Monitor  Fan Conversation On Social Platforms And Provide Assistance Ranging From Tweeting Parking Directions, To Directing Visitors To Indianapolis’ Best Attractions And Providing Information In Case Of A Disaster

Via Mashable

BRIGHT IDEAS

Culture Eats Strategy For Lunch – Get On A Southwest Flight To Anywhere, Buy Shoes From Zappos.com, Pants From Nordstrom, Groceries From Whole Foods, Anything From Costco, A Starbucks Espresso, Or A Double-Double From In N’ Out, And You’ll Get A Taste Of These Brands’ Vibrant Cultures. The Strength Of A Brand’s Culture Is Arguably More Important To The Brand’s Bottom Line Than The Products It Sells

Via PSFK

ON THE RADAR

Follow Me: @mcgarrybowen – Recently Honored By Ad Age As The 2011 Agency Of The Year, McGarryBowen Sits At The Top Of The Agency A-List. Follow Their Timeline And See What’s Catching The Eye Of This Industry Leader – You’ll Probably Want To Pay Attention

Watch This: Cliff Notes For Cliff Notes – Now There’s A Seven-Minute Cartoon Version Of The Infamous Summaries. CliffNotes Films Has Released Videos Of Six Often-Taught Shakespeare Plays, From “Macbeth” to “A Midsummer Night’s Dream,” Co-Produced By Mark Burnett. Romeo Is “A Total Emo” And Julius Caesar Dismisses Warnings About The Ides Of March With A “Whatevs.”

Try This: Thuuz Is An App For Sports Fanatics. Aimed At The Active Sports Fan Intent On Never Missing A Nail-Biter, Thuuz Keeps Tabs On The Game So You Don’t Have To, Providing Tune-In Prompts Both On Google TV Equipped Sets And Via Mobile Devices When The Action Reaches A Boiling Point

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