FEBRUARY 2012 // ISSUE 8

STATE OF AMERICA

Happiness Is The New Success -Millennials Are Reprioritizing What The Ladder To Success Is. It’s A Shift Away From Business As Usual (College, Good Job, Marriage, House, Family, Cushy Retirement) To A Focus On Well-Being, Community And Sustainability

Via Forbes

BRAVE NEW CONSUMER

Showrooming Causes Concerns For RetailersA Practice Among Consumers Called ‘Showrooming’ – When Shoppers Come Into A Store To See A Product In Person, Only To Buy It Cheaper From A Rival Online – Frustrates Retailers As Customers Take Advantage Of Store Benefits (Curated Product Selections, Staff Recommendations And Warm Atmosphere) Without Spending Their Money In Store

Via Media Decoder

SMART BRANDS

Super Bowl Gets A Social Media Command Center – Super Bowl XLVI Host City Indianapolis Has Built A Social Media Command Center To Deal With The Madness That Comes With Managing America’s Biggest Sporting Event. A Dedicated Team Will MonitorĀ  Fan Conversation On Social Platforms And Provide Assistance Ranging From Tweeting Parking Directions, To Directing Visitors To Indianapolis’ Best Attractions And Providing Information In Case Of A Disaster

Via Mashable

BRIGHT IDEAS

Culture Eats Strategy For Lunch – Get On A Southwest Flight To Anywhere, Buy Shoes From Zappos.com, Pants From Nordstrom, Groceries From Whole Foods, Anything From Costco, A Starbucks Espresso, Or A Double-Double From In N’ Out, And You’ll Get A Taste Of These Brands’ Vibrant Cultures. The Strength Of A Brand’s Culture Is Arguably More Important To The Brand’s Bottom Line Than The Products It Sells

Via PSFK

ON THE RADAR

Follow Me: @mcgarrybowen – Recently Honored By Ad Age As The 2011 Agency Of The Year, McGarryBowen Sits At The Top Of The Agency A-List. Follow Their Timeline And See What’s Catching The Eye Of This Industry Leader – You’ll Probably Want To Pay Attention

Watch This: Cliff Notes For Cliff Notes – Now There’s A Seven-Minute Cartoon Version Of The Infamous Summaries. CliffNotes Films Has Released Videos Of Six Often-Taught Shakespeare Plays, From “Macbeth” to “A Midsummer Night’s Dream,” Co-Produced By Mark Burnett. Romeo Is “A Total Emo” And Julius Caesar Dismisses Warnings About The Ides Of March With A “Whatevs.”

Try This: Thuuz Is An App For Sports Fanatics. Aimed At The Active Sports Fan Intent On Never Missing A Nail-Biter, Thuuz Keeps Tabs On The Game So You Don’t Have To, Providing Tune-In Prompts Both On Google TV Equipped Sets And Via Mobile Devices When The Action Reaches A Boiling Point

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