FEBRUARY 2012 // ISSUE 11

STATE OF AMERICA

Candidates Know Your Vote Before You Do – Forty Years Ago, A Republican Would Watch The Same Political Ad As Their Democratic Neighbor. Today, Two People In The Same House Could Receive Different Messages. The Technology That Makes This Possible Is Called Microtargeting, Which Is Similar To The Techniques Nonpolitical Advertisers Use To Serve Up, For Example, Hotel Ads Online To People Who Had Shopped For Vacations Recently. As A Result, Micotargeting Allows Campaigns To Put Specific Messages In Front Of Specific Voters

Via New York Times

BRAVE NEW CONSUMER

Reduce, Reuse, Recycle Is Respun – “I Love Your Sweater.” Thanks. It Used To Be A Bicycle.” This “Used To Be A” Refrain Echoes As Upcycling’s Cachet Expands Beyond Locavores, Etsy Zealots And Conscientious Hipsters. Upcycling, The Love Child Of Recycling And Reuse, Turns Castoffs Into Something New. During Fashion Week Upcycling Was Seen At Estethica, A Sustainable Fashion Exhibit. This Display Of Reclaimed And Sustainable Clothes Included Colorful Work From Students Who Created Clothes From The Ends Of Thread Spools, Fabric Remnants And Fluff From The Bottom Of Factory Machines  

Via New York Times

SMART BRANDS

Surprise! Here’s A Ticket To A Movie Premiere, On Best Buy –  While Most Loyalty Programs Focus On Financial Rewards Where Points Are Earned And Used, Best Buy Wants To Capture The Hearts And Minds Of Their Customers Through A Surprise And Delight Approach. These Surprises Have Taken The Form Of Movie Premieres And Exclusive Shopping Invites. The Movie Premiere Surprise (Which Happened To Be Twilight) Generated A Tremendous Response And Helped To Establish A Stronger Emotional Connection With Customers.

Via AdAge

BRIGHT IDEAS

Facebook 101: Is Your Brand Worth A Like? – Social Media Superstars Share How They Cracked The Code Of Creating Facebook Campaigns That Worked

Via AdAge

ON THE RADAR

Follow Me: @HarvardBiz If You Want To Be Up To Date On The Latest Trends And Research On How To Run A Business,  The Harvard Business Review Provides The Perfect Twitter Feed. Their Active Timeline Consists Of Blog Posts, Management Tips, Daily Stats, And More

Read This: Every Year Author John Brockman Asks Our Greatest Thinkers A Single Question, Designed To Illuminate Some Important Aspect Of How We Understand The World. His Latest Book, This Will Make You Smarter, Is An Anthology Of Short Essays By 151 Of Our Time’s Biggest Thinkers And Their Response To Brockman’s 2011 Question: “What Scientific Concept Will Improve Everybody’s Cognitive Toolkit?”

Try This App: The Girl Scouts Know You Love Their Cookies, And Now They Want To Help You Find Them.The Newly Released Girl Scout Cookie Locator Can Help Satiate Your Next Sugar Craving. Download This App And Get The Inside Scoop On Where The Nearest Girl Scouts Are And For How Long They’ll Be Selling

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