STATE OF AMERICA
Suffering From FOMO? – The country is in a FOMO state of mind, and it isn’t pretty. That’s Fear Of Missing Out, for those who’ve missed out on the acronym. Today the public is exposed more than ever before to what other people are doing, and people are filled with a gnawing uncertainty about whether they are making the right choice about what to do or where to be. The fear of missing out has always been there, but it’s exploding with the onset of real-time, location-based and social media tools. Check out the animated video for the highlights of the presentation JWT, an advertising agency, gave at SXSW.
BRAVE NEW CONSUMER
Crowd-Financing Plays A Star Role At SXSW – The film “Girl Walk // All Day” is one of 33 Kickstarter-aided films played at the South By Southwest Film Festival. That’s a full 10 percent of the festival’s entire slate, an eye-opening total that shows what a significant role the nearly three-year-old Kickstarter is playing in financing indie films. Even SXSW Film head, Janet Pierson, was surprised when she heard the number. “It’s giving audiences the power instead of executives,” states Kickstarter co-founder Yancey Strickler, essentially allowing audiences to curate what SXSW attendees see.
The Real Winner Of SXSW…AmEx? The 162 year old financial services company acted like a tech startup and stole the attention away from the thousands of startups represented at SXSW. AmEx had plenty of competition. Before the festival even started, most insiders had declared Highlight the hottest technology to launch at SXSW 2012. So how did AmEx win in the end? It had the most ubiquitous new product, it threw the biggest party with one of the world’s top celebrities and it might possibly change the way the industry thinks about social commerce. Last year, SXSW die-hards were concerned that corporate brands were taking over Austin. This year, brand marketers were far more prominent, but no one was complaining.
Lessons From Disruptors: Game Changing Startups – It’s not every startup that revolutionizes an industry, changing and sometimes reversing the direction of a long-standing space. This SXSW panel invited three startups that did: Jawbone re-shaped mobile lifestyle; Lytro changed the way photos are taken and experienced; Nest re-defined the thermostat. These game-changing startups shared their secrets of success and give insight to how they developed the visions that have guided them to be true disruptors.
ON THE RADAR
Follow Me: @baratunde – Baratunde Thurston, Director of Digital for The Onion, was this year’s opening keynote speaker for SXSW. His keynote, titled “How to Read the World,” offers insights into the world-changing intersection of comedy, politics and technology. Follow his Twitter for tips on navigating the changing social media landscape.
Read This: In The $100 Startup, author Chris Guillebeau focuses on 50 case studies of people who have built successful businesses from a modest investment, which – in many cases – totaled $100 or less. In his SXSW panel discussion, Guillebeau shared valuable lessons from those who’ve learned how to monetize personal passions and turn ideas into income.
Know This: SXSW Accelerator is a high-stakes competition where early-stage technology startups demo their innovative new products in front of a panel of influential industry judges and a live audience. SXSW offers a roundup of this year’s grandprize winners and the products we should be on the lookout for.