Tag Archives: apps

FEBRUARY 2013 // ISSUE 58

STATE OF AMERICA

Looking For A Date? Try These Cities – If you’re wondering where your best chances are for finding someone single and of the opposite sex, Jed Kolko – chief economist at residential real estate website Trulia – has some helpful advice for you. Kolko sifted through data sets from the most recent 2010 census and hopes the following insights will help you on your search for love. When it comes to living alone men outnumber women in cites like Las Vegas; Honolulu; Palm Bay, FL; and San Jose, CA. Meanwhile, women most outnumber men in Bethesda, MD; Boston; New York; and Raleigh, NC. The determining factor seems to be the labor market. Men tend to settle near downtown areas or in recently redeveloped neighborhoods in areas that have a higher proportion of technology, manufacturing and construction jobs. Meanwhile, women outnumber men in places with more jobs in professional services and cluster in bigger cities. Nine out of 10 metros with the highest ratio of women to men are in the east, with the big three being Boston, New York, and Washington, DC. Click here to read more about the findings.

Via Truliablog.com

BRAVE NEW CONSUMER

Uncertainty, Fear And Other Bragging Rights – Extreme obstacle challenges like Tough Mudder, Warrior Dash and Spartan Race have recently grown into a $150 million-plus industry. People pay between $95 to $200 to participate in challenges that can be up to 12-miles of obstacles that that everything from mud, ice baths, electrical shocks and barbed wires. If you’re wondering what has gotten into people, the answer could be linked to the economy. There’s an increasing sense of uncertainty as people battle debts and look for jobs, and Tough Mudder CEO WIll Dean explains that a lot of people tell him they signed up because “training for Tough Mudder is the one thing in their lives they feel they have control over.” In addition to a sense of a control, there is also a shift in priorities where consumers are now viewing experiences as the new luxury good. In post-financial crisis America, people get a bigger status boost by bragging about overcoming challenges than they would by bragging about overly materialistic things like a fancy new watch or outfit. Social currency is definitely another driving factor, since Tough Mudder has over 3 million Facebook Likes and social media is peppered with pictures of gloating participants. These obstacle courses feel dangerous and exciting like Fight Club. “But this is Tough Club, ” says official Tough Mudder announcer Sean Corvelle. “And our first rule of Tough Club is we do talk about it.”

Via TIME

SMART BRANDS

Social Ads Join The Blackout Bandwagon – When the electricity went out during this month’s Super Bowl, Oreo was quick to put out a power outage-related Twitter ad. The image was of an Oreo sitting in the shadows and the tagline read, “You can still dunk in the dark.” Oreo wasn’t the only company to jump on board the blackout bandwagon on social media. Calvin Klein and Walgreens joined the conversation, and Tide tweeted an image with copy that read, “We can’t get your blackout but we can get your stains out.” According to Twitter Advertising (@TwitterAds) it took four minutes after the lights went out for the first Twitter advertiser to bid on “power outage” as a search term. Although there can be no doubting the power, impact, and revolutionary empowerment of social media, – the only true difference between “social” and traditional media is the immediacy and potential to react to the audience. These brands succeeded in having a social media presence agile enough to quickly respond and benefited from inserting themselves into real-time cultural conversations.

Via Fast Company

BRIGHT IDEAS

Six-Second Stories – Twitter has become mainstream enough for people to no longer balk at the idea of communicating in short bursts of 140 characters or less. It makes sense that the next communication game changer also comes from Twitter in the form of their recently launched Vine app that allows people to record and share short 6-second videos. According to SimplyMeasured, a social media analytics company, Vine users shared 113,897 videos on Twitter on Saturday and Sunday, or 2,324 videos every hour. Much of that was due to a combination of three big events: the Grammys, New York Fashion Week and the snowstorm that hit the Northeast. That’s not quite as jaw-dropping as the 1.3 million photos that Instagram users shared during Hurricane Sandy, but it’s pretty impressive considering that Vine has been around for less than three weeks. It’s also worth noting that these stats don’t take into account the number of pictures that were posted within Vine, but not shared out to Twitter.

 

Via Mashable

ON THE RADAR

Read This Book: Jonah Berger, the author of Contagious: Why Things Catch On, is an assistant professor of marketing at University of Pennsylvania’s Wharton School of Business. His upcoming book is a study of social epidemics and how products, ideas and behaviors become popular. According to Berger the STEPPS for going viral include social currency, triggers, emotions, public, practical value and, stories.

Watch This: If you don’t want to be caught off guard when your friends chat about the latest internet meme, keep these key words in mind: gyrating, bizarre costumes, and props. The Harlem Shake involves 30-second videos that begin with a sole person, typically masked, casually dancing to music producer Baauer’s “Harlem Shake.” After 15 seconds the beat drops, the camera shot changes, and the people who were seemingly unaffected by the original dancer are now going wild. Watch the latest compilation video here or an adorable father-son version here.

Interesting App: How would you feel about an app that encourages women to rate men like restaurants? The Lulu app has seen an increase in downloads thanks to Valentine’s Day. It connects with Facebook and allows women to rate the men in their lives as well as access a database for reviews on other men. Reviews are anonymous, but users must specify whether the person they’re rating is an ex, a crush, a current partner, or a friend. Users are invited to rate best and worst qualities, looks, sense of humor, willingness to commit.

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FEBRUARY 2013 // ISSUE 57

STATE OF AMERICA

America’s 20 Most Innovative Cities – Despite recent difficulties and a slowing economy, the United States is still considered a leader in ingenuity especially when it comes to inventions, products and new technologies. The U.S. is home to Silicon Valley, most of the world’s health care inventions, and the largest share of the world’s patents. According to a new report from The Brookings Institution, patenting is at its highest level since the Industrial Revolution. Insight gleaned from the study shows that 63% percent of patents come from just 20 areas. Leading the pack at #1 is the area surrounding San Jose, CA which is home to Google and elite research universities like Stanford. Also in the top 5 is Rochester, Minnesota which has the Mayo Clinic and a large presence from IBM. View a slideshow of all 20 cities here.

Via Brookings.edu

BRAVE NEW CONSUMER

 

Using Creativity To Boost Your Resume – The job market has definitely become more competitive. Economic growth remains slow and the unemployment rate crept up to 7.9% in January. Being qualified is no longer enough and prospective employees are increasingly looking ways to stand out from the crowd. Creativity is becoming a valuable asset even for managerial roles that aren’t traditionally considered “creative.” Philippe Dubost, a Paris-based Web product manager, put together a detailed C.V. that is a near-perfect ringer for an Amazon.com product page, with himself as the product. His past customer reviews average five stars, but there are a surprising number of one-star ratings, which Dubost explained via Twitter were “were due to “lots of ex-girlfriends.” This unique, eye-catching resume has gone viral and Dubosts has received many work related opportunities.

Via Phildub.com

SMART BRANDS

Lego Gains Lifetime Customer With Touching Customer Service – Seven-year-old Luka Apps used all his Christmas money to buy the LEGO Ninjago Ultra Sonic Raider set. Against the warnings of his father, Luka took one of his figurines on a shopping trip and accidentally lost it. Shortly after emailing the folks at LEGO asking for a replacement, Luka received a reply from a customer service representative who wrote that he had spoken to Sensei Wu, an important character from the Ninjago line. Sensei Wu wanted Luka to have a replacement for his lost toy, and he also acknowledged that Luka must be a big fan of Ninjago to have spent all his Christmas money – so he also sent along an additional bad guy for Luka’s new toy to fight. At the end of the reply Sensei Wu reminds Luka to “keep your mini figures protected like the Weapons of Spinjitzu! And of course, always listen to your Dad.” The touching correspondence made its way into social media and generated tons of publicity for LEGO, scoring tons of brand evangelists and at least one lifelong customer.

Via Forbes.com 

BRIGHT IDEAS

Lady Gaga Reimagines The Tailgate Pre-Game – Lady Gaga loves her Little Monsters, the name her fans have taken to calling themselves. Wanting to help support the fans that have been there for her, Lady Gaga is offering a Born Brave pre-show before every concert on her Born This Way Ball tour. At the Born Brave Bus concertgoers will have access to professional private or group chats about mental health, depression, bullying, school, and friends. There will also be food, games, and DJs to keep the experience fun. It’s designed as an inclusive tailgating experience for fans to unite and seek help. Lady Gaga founded the anti-bullying Born This Way Foundation in 2011, and this year’s Born Brave Bus falls in line with the foundation’s mission of fostering a more accepting society by attempting to lessen the stigma of seeking mental health treatment.

 

Via Kansas City Star

ON THE RADAR

Try This Site:

One internet year, one illustration, 20 things: can you spot them all? Now in its third year, 20things recounts a whole year of online culture within one epic image. This year’s image was illustrated by Sebastien Feraut. The goal is to identify all 20 memes. The Syzygy Group has been releasing clues via Twitter at @syzygyuk. Tweet the picture with the hashtag #20things and you could win a signed limited edition print.

Watch This: Google recently took their Street View technology to the Grand Canyon and the resulting panoramic imagery means that people can now use Google Maps to tour one of the world’s most spectacular national monuments. The gallery of interactive images 360-degree views of more than 75 miles of the Grand Canyon’s trails and scenic overlooks.

Try This App: Currently the most downloaded app in over 40 countries, LINE is a messaging service that allows users to make free voice calls or messages to anyone, anywhere. The service is completely free, but a Sticker Shop offers items for sale such as stamps and graphics that allow users to decorate photos or animate their messages. Celebrities such as Kreayshawn, Snoop Lion, and T-Pain are active on LINE and are using it as a new way to reach fans.

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JANUARY 2012 // ISSUE 6

STATE OF AMERICA

Teachers Transform Classrooms By Integrating Entertainment Apps- Many Teachers Bypass Education Specific Apps To Use Those In The Entertainment Category To Make Daily Lessons More Engaging

Via TechCrunch

BRAVE NEW CONSUMER

Grassroots Protests Go Online -Wednesday Is A Day Of Web-Wide Protest Over Proposed Anti-Piracy Laws And The Effect They Could Have On Web Censorship. Crowdsourced Sites, Like Wikipedia And Craigslist, Are Donning Black And Encouraging Visitors To Contact Local Members Of Congress To Lobby Against SOPA (Stop Online Privacy Act) And PIPA (Protect Intellectual Property Act)

Via NYTimes

SMART BRANDS

Intel Sees Opportunity In Highly Skilled Employees Close To Retirement -As Employees Near Retirement In High-Pressure Tech Jobs, Many Are Able To Apply Their Talents At Nonprofits Through Intel’s Encore Fellowship Program Which Jumpstarts Meaningful Second Careers

Via Encore

BRIGHT IDEAS

The Future Of Business Is Pure Chaos -Meet The Pioneers Of The New And Chaotic Frontier Of Business That Show You How To Survive And Perhaps Even Thrive

Via FastCompany

ON THE RADAR

Follow Me: @louisgray– Notable Silicon Valley Tech Blogger And Startup Consultant Louis Gray Is Currently WorkingAs Google+’s Evangelist, A Role Created Specifically For Him. Gray Uncovers Great New Websites And Apps Before Anyone Else, And Offers A Comprehensive Review Of How It’s Going To Perform

Read This:  Based On A 10-Year Study, Jim Stengel’s GrowShows How The World’s Best Businesses Demonstrate A Cause & Effect Relationship Between Financial Performance And Fundamental Human Emotions, Hopes, Values And Greater Purposes

Try This: Add A Little Surprise To Your Lunch Meal With Randwiches. This Brooklyn-Based Service Delivers An Inventive Midday Sandwich-Combo To Excitement Starved Foodies In NYC

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