Tag Archives: coca cola

JANUARY 2013 // ISSUE 54

STATE OF AMERICA

The End of Dating- Raised in the age of so-called “hookup culture,” Millennials – who are reaching an age where they are starting to think about settling down – are subverting the rules of courtship. Instead of dinner-and-a-movie, which seems as obsolete as a rotary phone, they rendezvous over phone texts, Facebook posts, instant messages and other “non-dates” that are leaving a generation confused about how to land a boyfriend or girlfriend.  Relationship experts point to technology as a factor in the upending of dating culture. Online dating services, which have gained mainstream acceptance, reinforce the hyper-casual approach by greatly expanding the number of potential dates. “The new date is ‘hanging out,’ ” said Denise Hewett, 24, an associate television producer in Manhattan. As one male friend recently told her: “I don’t like to take girls out. I like to have them join in on what I’m doing – going to an event, a concert.” Turns out many young people today have never and may never go on a traditional date.

Via New York Times

BRAVE NEW CONSUMER

Grocery Stores Build “Man Aisles” – Hey guys, the grocery stores are starting to focus on you. It used to be that men did the “fill-in” shopping, after being dispatched to the store to get a few last-minute items. In an indication of New Normal behavior they are now doing the menu-planning, making lists and filling up the cart. Some grocery store chains have begun creating “man aisles,” stocked with things like barbecue, beer and batteries, to lure the male shopper. Manufacturers are now packaging items in more gender-neutral ways – or, in some cases, packaging gender-neutral items for men. “It’s a trend we’re watching. The family dynamic has changed over the years,” said Marlene Gebhard, president of Kirkwood-based Shop ‘n Save. “It’s become one of those tasks on the household to-do list that doesn’t fall to the female.It falls to whomever has the time.”

Via St. Louis Post

SMART BRANDS

Google Gives Neighborhoods Wifi  – Google, in an expansion of its role as an internet service provider, introduced New York City’s biggest contiguous free public Wi-Fi network in the Chelsea neighborhood of Manhattan. Google’s choice of location for the giant network is no surprise: Chelsea is home to Google’s New York headquarters, meaning employees out at lunch breaks or area meetings will be able to remain productive even while out of the office. The secured network can also be accessed by businesses, residents and students in the area, and it will cover the outdoor areas of the Fulton Houses, a housing project owned by the New York City Housing Authority. Jordan Newman, a Google spokesman, told Mashable that the new Wi-Fi network is Google’s way of “giving back to the community that we’ve been in for the past six years or so.”

Via Mashable

BRIGHT IDEAS

Rewarding Fans Through Fame- In today’s Facebook, Twitter, Instagram, and YouTube obsessed culture, brands don’t just want to interact with consumers on social media, they want to create meaningful relationships with them. One way of doing this, which is quickly becoming the norm, is by leveraging fans to fame. Consumers are rewarded for their interactions and relationships with a brand by being placed on billboards, buses, in TV spots, and even by appearing in campaigns alongside celebrities. Ben & Jerry’s for example recently took this approach in its “Capture Euphoria” campaign, the winning pictures of an Instagram challenge were featured in Ben & Jerry’s ads in each person’s hometown in print and on outdoor venues. For Justin Bieber’s perfume “Girlfriend,” Bieber asked fans to create a video of them singing his hit song “Boyfriend,” but with new lyrics about being his “Girlfriend.” One fan, Laina Morris became known as Overly Attached Girlfriend and went on to become a viral video star and even landed a commercial for Samsung inspired by the clip she made in Bieber’s contest. Not only could fans express their creativity (and their love for the Biebs), but they could also achieve fame.

Via Ypulse.com

ON THE RADAR

Know This: In an attempt to increase the relevancy of the messages users receive, or maybe just to increase revenue, Facebook Messages has begun an experiment to test the usefulness of a pay-to-message system. The test will give a small number of people the option to pay to have a message routed to the “Inbox” rather than the “Other” folder of any recipient who is not in their network of friends. The test focuses on a $1 pay-to-message option, but Facebook may experiment with other price points in the future. For example, users who aren’t connected to Mark Zuckerberg have the option of sending messages to his inbox for $100. Read more here.

Try This: Eco furniture store COCO-MAT puts a new twist on the idea of “try before you buy.” Visitors to the SoHo-based store are encouraged to test out the quality of COCO-MAT beds by literally climbing into a mock hotel suite and taking a nap for a few hours. Features include a Californian king-sized bed, fresh linens, soothing music, and a complimentary glass of juice. Read more here.

Watch This: As part of its global “Open Happiness” campaign Coca-Cola installed a dance vending machine in South Korea. The dance machine integrates Microsoft’s Xbox Kinect technology and grabs the attention of passerbys with callouts from members of the popular South Korean boy band 2PM. People can see themselves on-screen with the band members and are encouraged to dance along with the boys. Free coke is dispensed to people who mimic the right moves. Coca-Cola posted a video of the campaign which quickly went viral. Watch it here.

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JUNE 2012 // ISSUE 28

STATE OF AMERICA

Meet The New Immigrants: Asians Surpass Hispanics – For the first time, the influx of Asians moving to the U.S. has surpassed that of Hispanics as the largest group of new immigrants. The wave of incoming Asians pushed the total number of Asian-Americans to a record 18.2 million, or 5.8% of the total U.S. population. The Pew Research Center study on the Asian-American population reveals that they have the highest income, are the best-educated and are the fastest-growing racial group in America. “Like immigrants throughout American history, the new arrivals from Asia are strivers,” said Paul Taylor, Executive Vice President of the Pew Research Center and co-author of the report. “What’s distinctive about them is their educational credentials. These aren’t the tired, poor, huddled masses of Emma Lazarus’s famous inscription on the Statue of Liberty. They are the highly skilled workforce of the 21st century.”   

Via Pew Social Trends

 

BRAVE NEW CONSUMER

Mourning Becomes Electronic – Technology is changing the way people grieve. In this new era, the bereaved light virtual candles on memorial websites, upload video tributes to YouTube and affix adhesive-backed QR code chips to the tombstones of their beloved so visitors can pull up photos and videos with a scan of a smartphone. This is Mourning 2.0. Technology has pervaded all aspects of people’s lives and the honoring of the dearly departed is no exception. The Internet has had the ability to facilitate traditional mourning rituals such as honoring a loved one as well as providing mourners with support through online groups and “grief recovery” webinars. While the digital tools may be new, they still have purpose in soothing age-old emotions.      

Via USA Today

 

SMART BRANDS

PepsiCo Puts Design Front And Center – In installing Mauro Porcini, formally of 3M, in PepsiCo’s newly created role of Chief Design Officer, the brand is committing to their belief that design and design thinking is a significant area for innovation and growth.  The hiring of Porcini is part of a strategy to expand its 12 biggest brands – like Pepsi, Gatorade and Lay’s – provide a more cohesive global vision for the brands and instill a design culture. He’ll have a key role in creating everything from a design language for the company’s portfolio to redesigning of vending machines and delivery trucks. Taking a page from Apple’s book, Porcini firmly believes design should pervade every aspect of consumers’ lives. Nothing is too small or mundane to have a design ethos.

 

Via AdAge

 

BRIGHT IDEAS

MD247 Puts Doctors At Patients Fingertips 24/7 –   MD247 is a smartphone telemedicine system that connects patients with physicians 24/7.  Instead of dashing to the ER when a crisis arises, members call MD247and describe their symptoms to a nurse. Within minutes, a board-certified physician calls back with a diagnosis, and if needed, phones in a prescription. Eight hundred doctors nationwide belong to the MD247 network and are licensed to practice in all 50 states. Basic service ($20/month) covers the entire household and includes discounts on prescription drugs and smartphone apps that track vital signs like blood pressure.

Via MD247.com

 

ON THE RADAR

Know This: This week Twitter rolled out new features designed to extend the reach of the Twitter experience. Expanded tweets allow content partners to embed story previews, images, videos and audio without the user having to navigate away from their Twitter feed. The Wall Street Journal, Breaking News, and TIME already use expanded tweets, but new partnerships, such as one with SoundCloud, will now allow users to embed music and make audio playable directly from the original tweet.

Watch This: Coca Cola has a new ad campaign that takes a creative approach to the company’s feel good “Open Happiness” slogan. Focusing on the idea that security cameras can capture more than criminals, the commercial shows footage of anti-crimes ranging from “honest pickpocketing” to “friendly gangs.”

Watch This: This week Microsoft unveiled the Surface tablet, which will compete directly with Apple’s iPad. The Surface will be powered by Windows 8, is thinner than the iPad 3 and has a larger screen. It also comes with a full-sized keyboard that doubles as the device’s case. The release date is still unconfirmed, but you can whet your appetite for new gadgets by watching their promo video here.

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