Tag Archives: Google

FEBRUARY 2013 // ISSUE 57

STATE OF AMERICA

America’s 20 Most Innovative Cities – Despite recent difficulties and a slowing economy, the United States is still considered a leader in ingenuity especially when it comes to inventions, products and new technologies. The U.S. is home to Silicon Valley, most of the world’s health care inventions, and the largest share of the world’s patents. According to a new report from The Brookings Institution, patenting is at its highest level since the Industrial Revolution. Insight gleaned from the study shows that 63% percent of patents come from just 20 areas. Leading the pack at #1 is the area surrounding San Jose, CA which is home to Google and elite research universities like Stanford. Also in the top 5 is Rochester, Minnesota which has the Mayo Clinic and a large presence from IBM. View a slideshow of all 20 cities here.

Via Brookings.edu

BRAVE NEW CONSUMER

 

Using Creativity To Boost Your Resume – The job market has definitely become more competitive. Economic growth remains slow and the unemployment rate crept up to 7.9% in January. Being qualified is no longer enough and prospective employees are increasingly looking ways to stand out from the crowd. Creativity is becoming a valuable asset even for managerial roles that aren’t traditionally considered “creative.” Philippe Dubost, a Paris-based Web product manager, put together a detailed C.V. that is a near-perfect ringer for an Amazon.com product page, with himself as the product. His past customer reviews average five stars, but there are a surprising number of one-star ratings, which Dubost explained via Twitter were “were due to “lots of ex-girlfriends.” This unique, eye-catching resume has gone viral and Dubosts has received many work related opportunities.

Via Phildub.com

SMART BRANDS

Lego Gains Lifetime Customer With Touching Customer Service – Seven-year-old Luka Apps used all his Christmas money to buy the LEGO Ninjago Ultra Sonic Raider set. Against the warnings of his father, Luka took one of his figurines on a shopping trip and accidentally lost it. Shortly after emailing the folks at LEGO asking for a replacement, Luka received a reply from a customer service representative who wrote that he had spoken to Sensei Wu, an important character from the Ninjago line. Sensei Wu wanted Luka to have a replacement for his lost toy, and he also acknowledged that Luka must be a big fan of Ninjago to have spent all his Christmas money – so he also sent along an additional bad guy for Luka’s new toy to fight. At the end of the reply Sensei Wu reminds Luka to “keep your mini figures protected like the Weapons of Spinjitzu! And of course, always listen to your Dad.” The touching correspondence made its way into social media and generated tons of publicity for LEGO, scoring tons of brand evangelists and at least one lifelong customer.

Via Forbes.com 

BRIGHT IDEAS

Lady Gaga Reimagines The Tailgate Pre-Game – Lady Gaga loves her Little Monsters, the name her fans have taken to calling themselves. Wanting to help support the fans that have been there for her, Lady Gaga is offering a Born Brave pre-show before every concert on her Born This Way Ball tour. At the Born Brave Bus concertgoers will have access to professional private or group chats about mental health, depression, bullying, school, and friends. There will also be food, games, and DJs to keep the experience fun. It’s designed as an inclusive tailgating experience for fans to unite and seek help. Lady Gaga founded the anti-bullying Born This Way Foundation in 2011, and this year’s Born Brave Bus falls in line with the foundation’s mission of fostering a more accepting society by attempting to lessen the stigma of seeking mental health treatment.

 

Via Kansas City Star

ON THE RADAR

Try This Site:

One internet year, one illustration, 20 things: can you spot them all? Now in its third year, 20things recounts a whole year of online culture within one epic image. This year’s image was illustrated by Sebastien Feraut. The goal is to identify all 20 memes. The Syzygy Group has been releasing clues via Twitter at @syzygyuk. Tweet the picture with the hashtag #20things and you could win a signed limited edition print.

Watch This: Google recently took their Street View technology to the Grand Canyon and the resulting panoramic imagery means that people can now use Google Maps to tour one of the world’s most spectacular national monuments. The gallery of interactive images 360-degree views of more than 75 miles of the Grand Canyon’s trails and scenic overlooks.

Try This App: Currently the most downloaded app in over 40 countries, LINE is a messaging service that allows users to make free voice calls or messages to anyone, anywhere. The service is completely free, but a Sticker Shop offers items for sale such as stamps and graphics that allow users to decorate photos or animate their messages. Celebrities such as Kreayshawn, Snoop Lion, and T-Pain are active on LINE and are using it as a new way to reach fans.

Advertisements
Tagged , , , , , , , , , ,

JANUARY 2013 // ISSUE 54

STATE OF AMERICA

The End of Dating- Raised in the age of so-called “hookup culture,” Millennials – who are reaching an age where they are starting to think about settling down – are subverting the rules of courtship. Instead of dinner-and-a-movie, which seems as obsolete as a rotary phone, they rendezvous over phone texts, Facebook posts, instant messages and other “non-dates” that are leaving a generation confused about how to land a boyfriend or girlfriend.  Relationship experts point to technology as a factor in the upending of dating culture. Online dating services, which have gained mainstream acceptance, reinforce the hyper-casual approach by greatly expanding the number of potential dates. “The new date is ‘hanging out,’ ” said Denise Hewett, 24, an associate television producer in Manhattan. As one male friend recently told her: “I don’t like to take girls out. I like to have them join in on what I’m doing – going to an event, a concert.” Turns out many young people today have never and may never go on a traditional date.

Via New York Times

BRAVE NEW CONSUMER

Grocery Stores Build “Man Aisles” – Hey guys, the grocery stores are starting to focus on you. It used to be that men did the “fill-in” shopping, after being dispatched to the store to get a few last-minute items. In an indication of New Normal behavior they are now doing the menu-planning, making lists and filling up the cart. Some grocery store chains have begun creating “man aisles,” stocked with things like barbecue, beer and batteries, to lure the male shopper. Manufacturers are now packaging items in more gender-neutral ways – or, in some cases, packaging gender-neutral items for men. “It’s a trend we’re watching. The family dynamic has changed over the years,” said Marlene Gebhard, president of Kirkwood-based Shop ‘n Save. “It’s become one of those tasks on the household to-do list that doesn’t fall to the female.It falls to whomever has the time.”

Via St. Louis Post

SMART BRANDS

Google Gives Neighborhoods Wifi  – Google, in an expansion of its role as an internet service provider, introduced New York City’s biggest contiguous free public Wi-Fi network in the Chelsea neighborhood of Manhattan. Google’s choice of location for the giant network is no surprise: Chelsea is home to Google’s New York headquarters, meaning employees out at lunch breaks or area meetings will be able to remain productive even while out of the office. The secured network can also be accessed by businesses, residents and students in the area, and it will cover the outdoor areas of the Fulton Houses, a housing project owned by the New York City Housing Authority. Jordan Newman, a Google spokesman, told Mashable that the new Wi-Fi network is Google’s way of “giving back to the community that we’ve been in for the past six years or so.”

Via Mashable

BRIGHT IDEAS

Rewarding Fans Through Fame- In today’s Facebook, Twitter, Instagram, and YouTube obsessed culture, brands don’t just want to interact with consumers on social media, they want to create meaningful relationships with them. One way of doing this, which is quickly becoming the norm, is by leveraging fans to fame. Consumers are rewarded for their interactions and relationships with a brand by being placed on billboards, buses, in TV spots, and even by appearing in campaigns alongside celebrities. Ben & Jerry’s for example recently took this approach in its “Capture Euphoria” campaign, the winning pictures of an Instagram challenge were featured in Ben & Jerry’s ads in each person’s hometown in print and on outdoor venues. For Justin Bieber’s perfume “Girlfriend,” Bieber asked fans to create a video of them singing his hit song “Boyfriend,” but with new lyrics about being his “Girlfriend.” One fan, Laina Morris became known as Overly Attached Girlfriend and went on to become a viral video star and even landed a commercial for Samsung inspired by the clip she made in Bieber’s contest. Not only could fans express their creativity (and their love for the Biebs), but they could also achieve fame.

Via Ypulse.com

ON THE RADAR

Know This: In an attempt to increase the relevancy of the messages users receive, or maybe just to increase revenue, Facebook Messages has begun an experiment to test the usefulness of a pay-to-message system. The test will give a small number of people the option to pay to have a message routed to the “Inbox” rather than the “Other” folder of any recipient who is not in their network of friends. The test focuses on a $1 pay-to-message option, but Facebook may experiment with other price points in the future. For example, users who aren’t connected to Mark Zuckerberg have the option of sending messages to his inbox for $100. Read more here.

Try This: Eco furniture store COCO-MAT puts a new twist on the idea of “try before you buy.” Visitors to the SoHo-based store are encouraged to test out the quality of COCO-MAT beds by literally climbing into a mock hotel suite and taking a nap for a few hours. Features include a Californian king-sized bed, fresh linens, soothing music, and a complimentary glass of juice. Read more here.

Watch This: As part of its global “Open Happiness” campaign Coca-Cola installed a dance vending machine in South Korea. The dance machine integrates Microsoft’s Xbox Kinect technology and grabs the attention of passerbys with callouts from members of the popular South Korean boy band 2PM. People can see themselves on-screen with the band members and are encouraged to dance along with the boys. Free coke is dispensed to people who mimic the right moves. Coca-Cola posted a video of the campaign which quickly went viral. Watch it here.

Tagged , , , , , ,

NOVEMBER 2012 // ISSUE 46

STATE OF AMERICA

The Death Of Online Anonymity  – Ten years ago people were used to having many different personas – at work, at home, with their friends. During this time fewer people used the internet and anonymity was the norm. Now that most people have an online identity on Facebook or the like, anonymity is regarded with suspicion and associated with hackers, abusive commentators and scammers. Aleks Krotoski, author of the forthcoming book Untangling the Web: What the Internet is Doing to You, believes we are entering a new phase of the internet age. “The rise of Facebook and Google ushered in an enormous number of people who hadn’t previously used the web, and this has seen a shift in attitudes towards anonymity.  People themselves are becoming less and less inclined to be anonymous online because it is now associated with bad behavior.”

Via The Guardian 

BRAVE NEW CONSUMER

A Tale Of A Motivated Billy Idol Fan –

In another example of an everyday individual making the impossible happen with some ingenuity and a lot of passion, Michael Henrichsen persuaded Billy Idol to play at his birthday party. Over the span of two years, and with the help of some of his friends, Michael created stunt after stunt to capture the attention of the British rocker. He built the

website www.playmybirthdaybillyidol.com to post all the stunts he created which range from having his friends hold banners over highways to collecting endorsements from celebrities like comedian Kevin Nealon, Seattle Mariner Jay Buhner and porn star Ron Jeremy. He put together an ’80s cover band called Nite Wave that began playing a series of charity concerts dubbed “Billy Idol Aid” and raised more than $10,000 for the American Red Cross and Northwest Harvest. When Billy Idol’s people found out about it he maintained a relationship with them until the impossible happened. In August, Idol himself sent Michael a message. “The people of the world have spoken!” Idol thundered. “The dream will become reality…” Finally,  Michael’s dreams came true this October and it’s all thanks to his creativity, determination and the internet.

Via Huffington Post

SMART BRANDS

Toshiba and Intel’s Social Film: The Beauty Inside – Intel and Toshiba have gained the attention of Facebookers by teaming up on a film project with a twist:

giving multiple people a chance to play the leading role. The Beauty Inside is a film series broadcast on Facebook in six parts. The movie tells the romantic tale of Alex (Topher Grace), who has set his eyes on a girl (Mary Elizabeth Winstead), but he has a major problem – every morning he wakes up as a different person. This is where the public was invited to get involved as one of the many incarnations of the main character. Budding actors – both female and male – could audition for the role of Alex through an online casting call. Those who tried out were required to record themselves reading an audition script via an app provided on Facebook. 

Via YouTube

*Special thanks to USA Network’s Suzanne McGee for bringing this story to our attention

BRIGHT IDEAS

Invest In Someone, Literally – Upstart, a new startup by a former Googler, is aimed at funding people instead of companies.  Upstart lets graduates connect with a minimum of five financial backers who act as investors in the “upstart.” They provide funds and sometimes mentorship as the participant pursues his or her goal – be it writing a novel or starting a tech firm – in return for a variable share of the next decade’s worth of annual income. Upstart explains, “It’s an investment in you, not your idea or your business” – instead of big employers giving promising grads their professional head start, today literally anyone can do so.

Via Upstart

ON THE RADAR

Try This Platform:

Google+ has partnered with the NFL in the first partnership to fully integrate Google+ Hangouts onto a separate platform. If you’re in a fantasy league set up through the NFL.com/fantasy page, everyone in your league will be able to  video chat by simply clicking the Hangout button. This means you can look at your friends’ reactions as you draft each player and watch them gloat during big plays throughout the season. Since the standard fantasy league has about a dozen players, Google has increased the number of Hangout participants from 10 to 12 on the NFL.com platform.

Try This App: The MoviePass app is being described as Netflix for in-theater movies. For a monthly fee starting at $29.99 users are allowed to see unlimited movies at local theaters nationwide. Membership includes a smartphone app, membership card, discounts at concession stands, and access to advance screenings and events. Watching a movie at a theater is as simple as checking into the theater on your phone and getting your ticket from the kiosk.

Read This: “The Silent History” is a new kind of e-book that  advances the way digital novels take advantage of smartphone technology.  For $8.99 readers can subscribe to the entire story which centers on a near-future dystopia. Everyday new content is automatically downloaded in bursts short enough to be read in 15 minutes. The most striking innovation is the use of GPS to unlock additional narratives known as Field Reports. Field Reports, contributed by other writers, appear as pins on a zoomable worldwide map inside the app, and the only way to read them is to visit the actual location. Once there, you will find yourself immersed in the details of the very location you are reading about

Tagged , , , , , , , , ,

JANUARY 2012 // ISSUE 6

STATE OF AMERICA

Teachers Transform Classrooms By Integrating Entertainment Apps- Many Teachers Bypass Education Specific Apps To Use Those In The Entertainment Category To Make Daily Lessons More Engaging

Via TechCrunch

BRAVE NEW CONSUMER

Grassroots Protests Go Online -Wednesday Is A Day Of Web-Wide Protest Over Proposed Anti-Piracy Laws And The Effect They Could Have On Web Censorship. Crowdsourced Sites, Like Wikipedia And Craigslist, Are Donning Black And Encouraging Visitors To Contact Local Members Of Congress To Lobby Against SOPA (Stop Online Privacy Act) And PIPA (Protect Intellectual Property Act)

Via NYTimes

SMART BRANDS

Intel Sees Opportunity In Highly Skilled Employees Close To Retirement -As Employees Near Retirement In High-Pressure Tech Jobs, Many Are Able To Apply Their Talents At Nonprofits Through Intel’s Encore Fellowship Program Which Jumpstarts Meaningful Second Careers

Via Encore

BRIGHT IDEAS

The Future Of Business Is Pure Chaos -Meet The Pioneers Of The New And Chaotic Frontier Of Business That Show You How To Survive And Perhaps Even Thrive

Via FastCompany

ON THE RADAR

Follow Me: @louisgray– Notable Silicon Valley Tech Blogger And Startup Consultant Louis Gray Is Currently WorkingAs Google+’s Evangelist, A Role Created Specifically For Him. Gray Uncovers Great New Websites And Apps Before Anyone Else, And Offers A Comprehensive Review Of How It’s Going To Perform

Read This:  Based On A 10-Year Study, Jim Stengel’s GrowShows How The World’s Best Businesses Demonstrate A Cause & Effect Relationship Between Financial Performance And Fundamental Human Emotions, Hopes, Values And Greater Purposes

Try This: Add A Little Surprise To Your Lunch Meal With Randwiches. This Brooklyn-Based Service Delivers An Inventive Midday Sandwich-Combo To Excitement Starved Foodies In NYC

Tagged , , , , , , , , , , , ,