Tag Archives: pinterest

MAY 2012 // ISSUE 24

STATE OF AMERICA

New Phobia For Cellphone Addicts – Nomophobia, the shortened form of No-mobile-phone-phobia, refers to the the fear of being apart from one’s cellphone. According to a study by SecurEnvoy, a company that deals in mobile phone technology, Nomophobia is on the rise with 66% of responders admitting to a need to have their cellphones with them at all times. This number is up from a similar study conducted four years ago, where 53% of people admitted to a fear of being without their cellphones. If not having access to your smartphone stresses you out, or if you feel anxious after your phone battery dies, then you may have Nomophobia. Other behavioral symptoms may include: using your phone while in the bathroom, sleeping in bed with your phone, and using text messages to talk to people who are physically in the same room as you.

Via msnbc.com

 

BRAVE NEW CONSUMER

Ordinary People Trump Celebrities In Brand Endorsements – Companies are moving away from celebrity endorsements and turning to real customers to represent their brand. In a society of overexposure and celebrity scandals, consumers are paying attention to brands with relatable, authentic communications. Currently, only 10% of ads feature a celebrity, down from a peak of 19% in 2004. Consumers are responding to realism and honesty. No one really believed that Tiger Woods drove a Buick, and his celebrity didn’t translate into car sales for General Motors. In an effort to get real, Ford had actual customers give testimonials at a mock press conference for its “Drive one” campaign, while Febreze ditched their unreal, perfect-smelling world in favor of blindfolding ordinary people and plunking them in stinky situations like dirty restaurants and filthy living rooms.

Via AdWeek

 

SMART BRANDS

Wikipedia Expands Into Academia – Wikimedia, the parent company of Wikipedia, is in the second year of their ambitious Wikipedia Education Program – a global project with a vision to mobilize and empower the next generation of human-knowledge collaborators. Regardless of its ubiquitous use, constant allegations of incorrect information and bias have dogged the open encyclopedia for a long time. The Wikipedia Education Program and its collaboration with academia signify Wikimedia’s move toward legitimization and respectability. Known as Ambassadors, experienced Wikipedia editors serve as evangelists within the participating academic insititution and train professors and students on Wikipedia article construction, format, tagging, and community ettiquette. Students edit Wikipedia pages related to their field of study, and professors are encouraged to edit pages as well as create new articles in their field of expertise.

Via Wikimedia.org


BRIGHT IDEAS

Pinterest: From Pinning To Purchase – Research firm Vision Critical analyzed the Pinterest habits of Pinterest users from the U.S., Canada, U.K., and Australia and shared insights into the pinning behavior of users who went on to purchase the items they pinned. This infographic of the study’s findings shows that more than 1 in 5 Pinterest users have pinned an item that they later purchased, which is a high conversion rate in the social world. Alexandra Samuel, Director of the Social + Interactive Media Center at Emily Carr University, takes to the HBR blog and highlights the best ways for businesses to increase conversion from pinning to purchase.

Via Harvard Business Review

 

ON THE RADAR

Try This App: To mark the beginning of the 2012 baseball season, baseball card manufacturer Topps released a free app for iPad users. Baseball fans can download Bunt and participate in a fantasy baseball league that aims to recreate the baseball card trading experience. Players collect 9 of their favorite players, earn points on how their players perform, and trade and compete with their Facebook and Twitter friends.

Or Try This App: Japanese fashion brand UNIQLO commissioned Keigo Oyamda, a Grammy nominee, to sing to its consumers every morning. The branded Wake Up app is a clever social alarm that consumers can integrate into their daily lives. The alarm provides a more peaceful rousing from bed by using calming vocals and music influenced by the weather and time.

Watch This: For photos, saying ‘cheese’ often results in a plastered-on fake grin. In this “Smile” video by “Marcel the Shell” director Dean Fleischer-Camp, people pose for photos while Fleischer-Camp takes a video of them instead.  The result is an entertaining and interesting look into the brevity of happiness.

 

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APRIL 2012 // ISSUE 17

STATE OF AMERICA

Millennials Excitement & Preference For Gadgets Over Cars Speaks To America’s Changing Car Culture – At a major conference last year, Toyota USA President Jim Lentz noted “many young people care more about buying the latest smart phone or gaming console than getting their driver’s license.” That is a major shift from the days when the car stood at the center of youth culture and wheels served as the ultimate gateway to freedom and independence. Technology seems to be providing that freedom and independence in a much more accessible and less costly way for this generation. The billion-dollar question is whether this shift is truly permanent, the result of a baked-in attitude shift among Millennials that will last well into adulthood, or the product of an economy that’s been particularly brutal on the young. There are plenty of reasons to suspect the latter as Millennials have become notorious for being innovative and untraditional in living life on their own terms.

Via The Atlantic

BRAVE NEW CONSUMER

An Appreciation For Simplicity Drives Pinterest’s Addictiveness – Pinterest has caught fire with its simple and intuitive design. Facebook has long been overwhelmed with continuous feeds of relationship status, check-ins at restaurants and pictures of kids. In contrast, Pinterest is a refuge from the over sharing of daily experiences. The pin boards serve as its users’ personal happiness collages and allow people to learn more about themselves. Users do not focus on the minutiae of daily experiences. Instead, they’ve found a found a deeper connection in allowing people to see the beauty of connecting with their ideal selves and sharing things they’re truly passionate about.

Via Fast Company

SMART BRANDS

Barclaycard Launches A Crowdsourced Credit Card –

Turns out you don’t have to be a banker or mathlete to get into the credit card business. Barclaycard US is calling its new Ring card “the first social credit card to be designed and built through the power of community crowdsourcing.” The secret of the card, physically similar to any other, is the financial system behind it. The crowdsourced card has low interest rates, low fees, simple terms and “the opportunity for cardholders to shape and share in the product’s financial success.” Radical transparency is a key element as it pulls back the curtain that separates brands from its customers. The company notes that for the first time cardholders will have visibility into the card’s financial profit and loss statements. An online framework will provide cardholders with the ability to influence decisions that impact how the card is managed and serviced, completely re-thinking the incredibly complex financial process.

Via Barclaycardring.com

BRIGHT IDEAS

Change.org Launches Homegrown Crusades Without Ever Gathering In A Park Or Square –  By marrying one of the world’s oldest organizing tools, the petition, to one of its newest, the social-media loop, Change.org is putting companies and governments under tremendous pressure to change their policies, sometimes in a matter of a few weeks or less. And it has invited everyone around the globe to participate. “Before, to be an activist you had to go on a march,” says Hayagreeva Rao, professor of organizational behavior and human resources at Stanford University. “Now all you need to do is log on.”

Via Change.org

ON THE RADAR

Know This: Brands have their eye on a new startup named Chirpify which has created a Twitter commerce platform that allows users to instantly monetize their followers. Chirpify links up with PayPayl, and once a user is registered with the platform, person-to-person payments and donations are as simple as replying to a tweet. Examples include: ‘@favoritebrand Buy’ or ‘@politician Donate’

Read This: Megachange: The World In 2050 is a new book from the editors of The Economist. The book takes a deep dive into the fundamental trends that are changing the world faster than at any time in human history and predicts how the world will look like 40 years from now as a result of megatrends including the gap between rich and poor, the age of emerging markets, and the “social supercloud.”

Watch This: Jason Silva is filmmaker and futurist who is known for producing short videos that provide espresso shots of inspiration. All of Silva’s videos have a mission of creating and sharing awe. If your creativity needs a boost, start by watching the above video.

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