Tag Archives: super bowl

FEBRUARY 2013 // ISSUE 58

STATE OF AMERICA

Looking For A Date? Try These Cities – If you’re wondering where your best chances are for finding someone single and of the opposite sex, Jed Kolko – chief economist at residential real estate website Trulia – has some helpful advice for you. Kolko sifted through data sets from the most recent 2010 census and hopes the following insights will help you on your search for love. When it comes to living alone men outnumber women in cites like Las Vegas; Honolulu; Palm Bay, FL; and San Jose, CA. Meanwhile, women most outnumber men in Bethesda, MD; Boston; New York; and Raleigh, NC. The determining factor seems to be the labor market. Men tend to settle near downtown areas or in recently redeveloped neighborhoods in areas that have a higher proportion of technology, manufacturing and construction jobs. Meanwhile, women outnumber men in places with more jobs in professional services and cluster in bigger cities. Nine out of 10 metros with the highest ratio of women to men are in the east, with the big three being Boston, New York, and Washington, DC. Click here to read more about the findings.

Via Truliablog.com

BRAVE NEW CONSUMER

Uncertainty, Fear And Other Bragging Rights – Extreme obstacle challenges like Tough Mudder, Warrior Dash and Spartan Race have recently grown into a $150 million-plus industry. People pay between $95 to $200 to participate in challenges that can be up to 12-miles of obstacles that that everything from mud, ice baths, electrical shocks and barbed wires. If you’re wondering what has gotten into people, the answer could be linked to the economy. There’s an increasing sense of uncertainty as people battle debts and look for jobs, and Tough Mudder CEO WIll Dean explains that a lot of people tell him they signed up because “training for Tough Mudder is the one thing in their lives they feel they have control over.” In addition to a sense of a control, there is also a shift in priorities where consumers are now viewing experiences as the new luxury good. In post-financial crisis America, people get a bigger status boost by bragging about overcoming challenges than they would by bragging about overly materialistic things like a fancy new watch or outfit. Social currency is definitely another driving factor, since Tough Mudder has over 3 million Facebook Likes and social media is peppered with pictures of gloating participants. These obstacle courses feel dangerous and exciting like Fight Club. “But this is Tough Club, ” says official Tough Mudder announcer Sean Corvelle. “And our first rule of Tough Club is we do talk about it.”

Via TIME

SMART BRANDS

Social Ads Join The Blackout Bandwagon – When the electricity went out during this month’s Super Bowl, Oreo was quick to put out a power outage-related Twitter ad. The image was of an Oreo sitting in the shadows and the tagline read, “You can still dunk in the dark.” Oreo wasn’t the only company to jump on board the blackout bandwagon on social media. Calvin Klein and Walgreens joined the conversation, and Tide tweeted an image with copy that read, “We can’t get your blackout but we can get your stains out.” According to Twitter Advertising (@TwitterAds) it took four minutes after the lights went out for the first Twitter advertiser to bid on “power outage” as a search term. Although there can be no doubting the power, impact, and revolutionary empowerment of social media, – the only true difference between “social” and traditional media is the immediacy and potential to react to the audience. These brands succeeded in having a social media presence agile enough to quickly respond and benefited from inserting themselves into real-time cultural conversations.

Via Fast Company

BRIGHT IDEAS

Six-Second Stories – Twitter has become mainstream enough for people to no longer balk at the idea of communicating in short bursts of 140 characters or less. It makes sense that the next communication game changer also comes from Twitter in the form of their recently launched Vine app that allows people to record and share short 6-second videos. According to SimplyMeasured, a social media analytics company, Vine users shared 113,897 videos on Twitter on Saturday and Sunday, or 2,324 videos every hour. Much of that was due to a combination of three big events: the Grammys, New York Fashion Week and the snowstorm that hit the Northeast. That’s not quite as jaw-dropping as the 1.3 million photos that Instagram users shared during Hurricane Sandy, but it’s pretty impressive considering that Vine has been around for less than three weeks. It’s also worth noting that these stats don’t take into account the number of pictures that were posted within Vine, but not shared out to Twitter.

 

Via Mashable

ON THE RADAR

Read This Book: Jonah Berger, the author of Contagious: Why Things Catch On, is an assistant professor of marketing at University of Pennsylvania’s Wharton School of Business. His upcoming book is a study of social epidemics and how products, ideas and behaviors become popular. According to Berger the STEPPS for going viral include social currency, triggers, emotions, public, practical value and, stories.

Watch This: If you don’t want to be caught off guard when your friends chat about the latest internet meme, keep these key words in mind: gyrating, bizarre costumes, and props. The Harlem Shake involves 30-second videos that begin with a sole person, typically masked, casually dancing to music producer Baauer’s “Harlem Shake.” After 15 seconds the beat drops, the camera shot changes, and the people who were seemingly unaffected by the original dancer are now going wild. Watch the latest compilation video here or an adorable father-son version here.

Interesting App: How would you feel about an app that encourages women to rate men like restaurants? The Lulu app has seen an increase in downloads thanks to Valentine’s Day. It connects with Facebook and allows women to rate the men in their lives as well as access a database for reviews on other men. Reviews are anonymous, but users must specify whether the person they’re rating is an ex, a crush, a current partner, or a friend. Users are invited to rate best and worst qualities, looks, sense of humor, willingness to commit.

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JANUARY 2013 // SUPER BOWL EDITION // ISSUE 56

STATE OF AMERICA

Ads People Choose – Billions of times during 2012 Americans did something voluntarily that they dislike doing when they don’t have the choice: watch a commercial. The YouTube division of Google has released its annual list of the Top 20 commercials watched on YouTube, aptly titled Ads People Choose. According to YouTube, the list was compiled using a combination of factors that signaled viewer choice such as number of views, viewer rating, and how much of the spot the viewers decided to watch. The list is an eclectic mix of spots. Whatever the origin of the commercials – whether from event TV programs like the Super Bowl or online video clips – people demonstrated they will gladly watch a commercial if it is their choice to do so.

Via Google

BRAVE NEW CONSUMER

Super Bowl Spurs TV Sales – When it comes to the Super Bowl, consumers are thinking one thing: is my TV big enough to host a Super Bowl party? The big game, according to annual TV sales, is a big incentive to buy. Those who are thinking about hosting a Super Bowl party are especially keen on upgrading to a bigger and better set.Given that it has become cheaper for manufacturers to make TV’s and because they introduce new models at the Consumer Electronics Show in January, stores can easily put current models for sale. As a result, prices have steadily declined, making it easier for consumers to justify indulging in a Big-Game-size set. Price-tracking site Decide.com reports many sales rivaling those found during the holiday shopping season. “This is one of the best times of the year to buy big, flat-screen TVs,” says Decide.com CEO Mike Fridgen.

Via Marketwatch.com

SMART BRANDS

Pepsi Puts The Public In A Super Bowl Ad – In a cool initiative that puts fans in the spotlight, Pepsi is using half of the 60 seconds it bought in the Super Bowl to introduce the halftime show, headlined by Beyonce. The brand has crowdsourced the introduction to Beyonce from the public. People are asked to send photos of themselves doing specific movements, such as shouting, head bopping and feet tapping. Up to 400 of the photos will be compiled to make the spot. “It really begins with the insight that Pepsi consumers want to be active participants, not observers of life,” Adam Harter, VP-consumer engagement of PepsiCo said. Last year Pepsi launched Live For Now, a global campaign meant to position the brand on the pop culture forefront around the world. “The halftime show, just ‘Brought to you by Pepsi,’ may register some awareness. With this spot we’re hoping for a bigger takeaway than just Pepsi is the sponsor,” said Angelique Krembs, VP-marketing for trademark Pepsi.

Via Pepsi.com 

BRIGHT IDEAS

BRAVE NEW CONSUMER Super Bowl Spurs TV Sales – When it comes to the Super Bowl, consumers are thinking one thing: is my TV big enough to host a Super Bowl party? The big game, according to annual TV sales, is a big incentive to buy. Those who are thinking about hosting a Super Bowl party are especially keen on upgrading to a bigger and better set.Given that it has become cheaper for manufacturers to make TV’s and because they introduce new models at the Consumer Electronics Show in January, stores can easily put current models for sale. As a result, prices have steadily declined, making it easier for consumers to justify indulging in a Big-Game-size set. Price-tracking site Decide.com reports many sales rivaling those found during the holiday shopping season. “This is one of the best times of the year to buy big, flat-screen TVs,” says Decide.com CEO Mike Fridgen.

Via Marketwatch.com

SMART BRANDSPepsi Puts The Public In A Super Bowl Ad – In a cool initiative that puts fans in the spotlight, Pepsi is using half of the 60 seconds it bought in the Super Bowl to introduce the halftime show, headlined by Beyonce. The brand has crowdsourced the introduction to Beyonce from the public. People are asked to send photos of themselves doing specific movements, such as shouting, head bopping and feet tapping. Up to 400 of the photos will be compiled to make the spot. “It really begins with the insight that Pepsi consumers want to be active participants, not observers of life,” Adam Harter, VP-consumer engagement of PepsiCo said. Last year Pepsi launched Live For Now, a global campaign meant to position the brand on the pop culture forefront around the world. “The halftime show, just ‘Brought to you by Pepsi,’ may register some awareness. With this spot we’re hoping for a bigger takeaway than just Pepsi is the sponsor,” said Angelique Krembs, VP-marketing for trademark Pepsi.

Via Pepsi.com

BRIGHT IDEASSuper Bowl Ads Kickoff Early  – The content of Super Bowl ads were once a closely guarded secret. This year, instead of waiting to air commercials during the big game, many companies are teasing what is in their ads and hoping to stoke early interest on social media. Not so long ago it was thought that releasing a Super Bowl commercial early would dilute the impact the ad could make. But today many advertisers believe that releasing their commercials early to the public will help them get ahead of the pack. The game changer is of course social media. Social media has provided advertisers with many opportunities to build buzz and anticipation for what advertisers are going to be doing for the game. Sponsors say they believe the additional publicity stimulates not only word of mouth, but also increases interest in viewing the commercials when they finally run in the game. A recent poll by advertising agency Venables Bell found that a third of Americans will seek out Super Bowl ads before kick-off this year, and after the game one-half will re-watch their favorite ads.

 

 Via NYTimes.com

ON THE RADAR

Follow Me: @Budweiser  Budweiser recently joined Twitter and sent out its first-ever tweet asking fans to name their newborn baby Clydesdale using the hashtag #Clydesdales. The foal will star in the brand’s traditional 60-second Super Bowl ad.

Try This Site: For cord-cutters looking to catch the big game on Sunday, CBSSports.com will stream the Super Bowl for free beginning with pregame activity at 11AM ET and kickoff at 6:30PM ET. Online viewers can choose from different camera angles, and all commercials shown during the television broadcast will be available for online viewing on the sites’s video player immediately after airing.

Watch This: The Super Bowl is a few more days away, but the Web is already buzzing about many of the teaser content and full ads that have already been released. FastCompany compiled a list of the ads worth watching. If you can’t wait until Sunday, you can view them here.

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FEBRUARY 2012 // ISSUE 8

STATE OF AMERICA

Happiness Is The New Success -Millennials Are Reprioritizing What The Ladder To Success Is. It’s A Shift Away From Business As Usual (College, Good Job, Marriage, House, Family, Cushy Retirement) To A Focus On Well-Being, Community And Sustainability

Via Forbes

BRAVE NEW CONSUMER

Showrooming Causes Concerns For RetailersA Practice Among Consumers Called ‘Showrooming’ – When Shoppers Come Into A Store To See A Product In Person, Only To Buy It Cheaper From A Rival Online – Frustrates Retailers As Customers Take Advantage Of Store Benefits (Curated Product Selections, Staff Recommendations And Warm Atmosphere) Without Spending Their Money In Store

Via Media Decoder

SMART BRANDS

Super Bowl Gets A Social Media Command Center – Super Bowl XLVI Host City Indianapolis Has Built A Social Media Command Center To Deal With The Madness That Comes With Managing America’s Biggest Sporting Event. A Dedicated Team Will Monitor  Fan Conversation On Social Platforms And Provide Assistance Ranging From Tweeting Parking Directions, To Directing Visitors To Indianapolis’ Best Attractions And Providing Information In Case Of A Disaster

Via Mashable

BRIGHT IDEAS

Culture Eats Strategy For Lunch – Get On A Southwest Flight To Anywhere, Buy Shoes From Zappos.com, Pants From Nordstrom, Groceries From Whole Foods, Anything From Costco, A Starbucks Espresso, Or A Double-Double From In N’ Out, And You’ll Get A Taste Of These Brands’ Vibrant Cultures. The Strength Of A Brand’s Culture Is Arguably More Important To The Brand’s Bottom Line Than The Products It Sells

Via PSFK

ON THE RADAR

Follow Me: @mcgarrybowen – Recently Honored By Ad Age As The 2011 Agency Of The Year, McGarryBowen Sits At The Top Of The Agency A-List. Follow Their Timeline And See What’s Catching The Eye Of This Industry Leader – You’ll Probably Want To Pay Attention

Watch This: Cliff Notes For Cliff Notes – Now There’s A Seven-Minute Cartoon Version Of The Infamous Summaries. CliffNotes Films Has Released Videos Of Six Often-Taught Shakespeare Plays, From “Macbeth” to “A Midsummer Night’s Dream,” Co-Produced By Mark Burnett. Romeo Is “A Total Emo” And Julius Caesar Dismisses Warnings About The Ides Of March With A “Whatevs.”

Try This: Thuuz Is An App For Sports Fanatics. Aimed At The Active Sports Fan Intent On Never Missing A Nail-Biter, Thuuz Keeps Tabs On The Game So You Don’t Have To, Providing Tune-In Prompts Both On Google TV Equipped Sets And Via Mobile Devices When The Action Reaches A Boiling Point

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