Tag Archives: technology

JUNE 2012 // SPECIAL WOMEN’S EDITION // ISSUE 29

STATE OF AMERICA

The Richer Sex: Women Overtaking Men As America’s Breadwinners – By the next generation, more families will be supported by women than by men. Not since women entered the workforce by the millions after World War II has America witnessed economic change on this scale. Some of this is driven by the dramatic rise in single-parent families, but it is increasingly true in two-earner families as well. Women today make up almost 60% of U.S. college students and earn the majority of doctorates and master’s degrees. Some experts predict that in 25 years law and medicine will be female-dominated professions. Their rise as breadwinners in more households is changing the assumptions about how households work. A Pew Research Center study found that in households where the husband brings in more income, buying decisions are made equally, but in households where the wife earns more, she typically makes twice as many buying decisions as the man. Women’s earnings have given them more economic influence both at home and in public.   

Via Huffington Post

BRAVE NEW CONSUMER

Sorry, Young Man, You’re Not the Most Important Demographic in Tech – If you’re a man between the ages of 18 and 35, you used to be the tech industry’s most coveted prize. You were the one who decided what products failed and what products succeeded. But things are changing according to Intel’s cultural anthropologist Genevieve Bell. Bell found that women are the heaviest users of today’s widespread technologies: the Internet, mobile phones, Skype, e-readers, GPS and all social networking sites except LinkedIn. The most surprising finding is that the majority of technology users are women in their 40’s, 50’s and 60’s. Further validation of Genevieve’s findings comes from Nielsen’s latest study on the American Media Mom which notes mothers are above average smartphone users, big fans of Facebook and Pinterest. Nielsen shows that they are some of the most engaged consumers online. It turns out women are our new lead adopters.           

Via The Atlantic

SMART BRANDS

The Girl Effect –  In the past five years, the list of companies that have made girls’ and women’s issues a special priority reads like a Who’s Who of American business: Nike, Facebook, Coca-Cola, Avon, ExxonMobil, Goldman Sachs, HP, Bank of America, Dell, Google, Walmart, LinkedIn and more have all found a relevant way to wade in. They’ve all joined the fight for one simple reason: investing in girls and women pays off.  New thinking and a growing data set suggests investing in girls and women creates measurable economic benefits for all. A woman trained in a particular skill and given a microloan or a way to build up some savings is more likely than a man to use her income to educate and care for her family and invest in the community. Therefore the most effective way to accelerate a nation’s economic productivity and prosperity is to enable women to participate which opens doors to new markets and new investments that equates to as many as 1.4 billion new customers with growing income.   

Via Fast Company

BRIGHT IDEAS

Half The Sky Movement – A Multiplatform Approach To Women’s Oppression –  The Half The Sky movement is cutting across platforms to ignite the change needed to put an end to the oppression of girls and women worldwide. Inspired by journalists Nicholas Kristof and Sheryl WuDunn’s book of the same name, Half The Sky brings together video, websites, games, blogs and other educational tools to raise awareness of women’s issues and to provide concrete steps to fight these problems and empower women. The project includes a four-hour television series for PBS shot in 10 countries following the journalists and A-list celebrity advocates introducing girls and women living in the most difficult situations and fighting bravely to change them. The Facebook game experience turns game play into real-world activism as digital actions translate into real world actions that keep the girls and women safe. Mobile games will be created for developing countries to inform women on issues from healthy birthing practices to highlighting the values of girls in families. The transmedia project includes more than 20 short advocacy and education videos on a variety of issues and a television series to engage local governments, communities and opinion leaders to build their operational and outreach capacities.

 Via Half The Sky

ON THE RADAR

Follow Me: @LizStrauss – Liz Strauss is a social web strategist who focuses on connecting with customers in a fun and meaningful way. She’s listed as a ‘must follow’ on Forbes Top 20 Business Women to Follow On Twitter and is ranked amongst Huffington Post’s 10 Breakout Influencers of 2011. For business insights and a fresh source of ideas, be sure to follow @LizStrauss, or check out popular entries in her aptly titled Successful Blog.

Know This: Girls Who Code is an eight-week intensive summer program aimed at turning promising high school girls into tomorrow’s engineering and technology superstars. Founded with backing from Twitter, General Electric, Google and eBay, the program’s mission is to help close the science, technology, engineering, and mathematics gap between boys and girls.

Watch This: This week Nike released a video celebrating female athletes who were pioneers in their sports and who triumphed in the face of sexism. The tribute spot ‘Voices’ marks the 40th anniversary of Richard Nixon signing into law Title IX of the Education Amendment – the law best known for prohibiting discrimination against women in sports. Since its passing, participation by women in high school sports has grown 979% and 545% at the college level.

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APRIL 2012 // ISSUE 17

STATE OF AMERICA

Millennials Excitement & Preference For Gadgets Over Cars Speaks To America’s Changing Car Culture – At a major conference last year, Toyota USA President Jim Lentz noted “many young people care more about buying the latest smart phone or gaming console than getting their driver’s license.” That is a major shift from the days when the car stood at the center of youth culture and wheels served as the ultimate gateway to freedom and independence. Technology seems to be providing that freedom and independence in a much more accessible and less costly way for this generation. The billion-dollar question is whether this shift is truly permanent, the result of a baked-in attitude shift among Millennials that will last well into adulthood, or the product of an economy that’s been particularly brutal on the young. There are plenty of reasons to suspect the latter as Millennials have become notorious for being innovative and untraditional in living life on their own terms.

Via The Atlantic

BRAVE NEW CONSUMER

An Appreciation For Simplicity Drives Pinterest’s Addictiveness – Pinterest has caught fire with its simple and intuitive design. Facebook has long been overwhelmed with continuous feeds of relationship status, check-ins at restaurants and pictures of kids. In contrast, Pinterest is a refuge from the over sharing of daily experiences. The pin boards serve as its users’ personal happiness collages and allow people to learn more about themselves. Users do not focus on the minutiae of daily experiences. Instead, they’ve found a found a deeper connection in allowing people to see the beauty of connecting with their ideal selves and sharing things they’re truly passionate about.

Via Fast Company

SMART BRANDS

Barclaycard Launches A Crowdsourced Credit Card –

Turns out you don’t have to be a banker or mathlete to get into the credit card business. Barclaycard US is calling its new Ring card “the first social credit card to be designed and built through the power of community crowdsourcing.” The secret of the card, physically similar to any other, is the financial system behind it. The crowdsourced card has low interest rates, low fees, simple terms and “the opportunity for cardholders to shape and share in the product’s financial success.” Radical transparency is a key element as it pulls back the curtain that separates brands from its customers. The company notes that for the first time cardholders will have visibility into the card’s financial profit and loss statements. An online framework will provide cardholders with the ability to influence decisions that impact how the card is managed and serviced, completely re-thinking the incredibly complex financial process.

Via Barclaycardring.com

BRIGHT IDEAS

Change.org Launches Homegrown Crusades Without Ever Gathering In A Park Or Square –  By marrying one of the world’s oldest organizing tools, the petition, to one of its newest, the social-media loop, Change.org is putting companies and governments under tremendous pressure to change their policies, sometimes in a matter of a few weeks or less. And it has invited everyone around the globe to participate. “Before, to be an activist you had to go on a march,” says Hayagreeva Rao, professor of organizational behavior and human resources at Stanford University. “Now all you need to do is log on.”

Via Change.org

ON THE RADAR

Know This: Brands have their eye on a new startup named Chirpify which has created a Twitter commerce platform that allows users to instantly monetize their followers. Chirpify links up with PayPayl, and once a user is registered with the platform, person-to-person payments and donations are as simple as replying to a tweet. Examples include: ‘@favoritebrand Buy’ or ‘@politician Donate’

Read This: Megachange: The World In 2050 is a new book from the editors of The Economist. The book takes a deep dive into the fundamental trends that are changing the world faster than at any time in human history and predicts how the world will look like 40 years from now as a result of megatrends including the gap between rich and poor, the age of emerging markets, and the “social supercloud.”

Watch This: Jason Silva is filmmaker and futurist who is known for producing short videos that provide espresso shots of inspiration. All of Silva’s videos have a mission of creating and sharing awe. If your creativity needs a boost, start by watching the above video.

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