Tag Archives: twitter

FEBRUARY 2013 // ISSUE 58

STATE OF AMERICA

Looking For A Date? Try These Cities – If you’re wondering where your best chances are for finding someone single and of the opposite sex, Jed Kolko – chief economist at residential real estate website Trulia – has some helpful advice for you. Kolko sifted through data sets from the most recent 2010 census and hopes the following insights will help you on your search for love. When it comes to living alone men outnumber women in cites like Las Vegas; Honolulu; Palm Bay, FL; and San Jose, CA. Meanwhile, women most outnumber men in Bethesda, MD; Boston; New York; and Raleigh, NC. The determining factor seems to be the labor market. Men tend to settle near downtown areas or in recently redeveloped neighborhoods in areas that have a higher proportion of technology, manufacturing and construction jobs. Meanwhile, women outnumber men in places with more jobs in professional services and cluster in bigger cities. Nine out of 10 metros with the highest ratio of women to men are in the east, with the big three being Boston, New York, and Washington, DC. Click here to read more about the findings.

Via Truliablog.com

BRAVE NEW CONSUMER

Uncertainty, Fear And Other Bragging Rights – Extreme obstacle challenges like Tough Mudder, Warrior Dash and Spartan Race have recently grown into a $150 million-plus industry. People pay between $95 to $200 to participate in challenges that can be up to 12-miles of obstacles that that everything from mud, ice baths, electrical shocks and barbed wires. If you’re wondering what has gotten into people, the answer could be linked to the economy. There’s an increasing sense of uncertainty as people battle debts and look for jobs, and Tough Mudder CEO WIll Dean explains that a lot of people tell him they signed up because “training for Tough Mudder is the one thing in their lives they feel they have control over.” In addition to a sense of a control, there is also a shift in priorities where consumers are now viewing experiences as the new luxury good. In post-financial crisis America, people get a bigger status boost by bragging about overcoming challenges than they would by bragging about overly materialistic things like a fancy new watch or outfit. Social currency is definitely another driving factor, since Tough Mudder has over 3 million Facebook Likes and social media is peppered with pictures of gloating participants. These obstacle courses feel dangerous and exciting like Fight Club. “But this is Tough Club, ” says official Tough Mudder announcer Sean Corvelle. “And our first rule of Tough Club is we do talk about it.”

Via TIME

SMART BRANDS

Social Ads Join The Blackout Bandwagon – When the electricity went out during this month’s Super Bowl, Oreo was quick to put out a power outage-related Twitter ad. The image was of an Oreo sitting in the shadows and the tagline read, “You can still dunk in the dark.” Oreo wasn’t the only company to jump on board the blackout bandwagon on social media. Calvin Klein and Walgreens joined the conversation, and Tide tweeted an image with copy that read, “We can’t get your blackout but we can get your stains out.” According to Twitter Advertising (@TwitterAds) it took four minutes after the lights went out for the first Twitter advertiser to bid on “power outage” as a search term. Although there can be no doubting the power, impact, and revolutionary empowerment of social media, – the only true difference between “social” and traditional media is the immediacy and potential to react to the audience. These brands succeeded in having a social media presence agile enough to quickly respond and benefited from inserting themselves into real-time cultural conversations.

Via Fast Company

BRIGHT IDEAS

Six-Second Stories – Twitter has become mainstream enough for people to no longer balk at the idea of communicating in short bursts of 140 characters or less. It makes sense that the next communication game changer also comes from Twitter in the form of their recently launched Vine app that allows people to record and share short 6-second videos. According to SimplyMeasured, a social media analytics company, Vine users shared 113,897 videos on Twitter on Saturday and Sunday, or 2,324 videos every hour. Much of that was due to a combination of three big events: the Grammys, New York Fashion Week and the snowstorm that hit the Northeast. That’s not quite as jaw-dropping as the 1.3 million photos that Instagram users shared during Hurricane Sandy, but it’s pretty impressive considering that Vine has been around for less than three weeks. It’s also worth noting that these stats don’t take into account the number of pictures that were posted within Vine, but not shared out to Twitter.

 

Via Mashable

ON THE RADAR

Read This Book: Jonah Berger, the author of Contagious: Why Things Catch On, is an assistant professor of marketing at University of Pennsylvania’s Wharton School of Business. His upcoming book is a study of social epidemics and how products, ideas and behaviors become popular. According to Berger the STEPPS for going viral include social currency, triggers, emotions, public, practical value and, stories.

Watch This: If you don’t want to be caught off guard when your friends chat about the latest internet meme, keep these key words in mind: gyrating, bizarre costumes, and props. The Harlem Shake involves 30-second videos that begin with a sole person, typically masked, casually dancing to music producer Baauer’s “Harlem Shake.” After 15 seconds the beat drops, the camera shot changes, and the people who were seemingly unaffected by the original dancer are now going wild. Watch the latest compilation video here or an adorable father-son version here.

Interesting App: How would you feel about an app that encourages women to rate men like restaurants? The Lulu app has seen an increase in downloads thanks to Valentine’s Day. It connects with Facebook and allows women to rate the men in their lives as well as access a database for reviews on other men. Reviews are anonymous, but users must specify whether the person they’re rating is an ex, a crush, a current partner, or a friend. Users are invited to rate best and worst qualities, looks, sense of humor, willingness to commit.

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JUNE 2012 // ISSUE 28

STATE OF AMERICA

Meet The New Immigrants: Asians Surpass Hispanics – For the first time, the influx of Asians moving to the U.S. has surpassed that of Hispanics as the largest group of new immigrants. The wave of incoming Asians pushed the total number of Asian-Americans to a record 18.2 million, or 5.8% of the total U.S. population. The Pew Research Center study on the Asian-American population reveals that they have the highest income, are the best-educated and are the fastest-growing racial group in America. “Like immigrants throughout American history, the new arrivals from Asia are strivers,” said Paul Taylor, Executive Vice President of the Pew Research Center and co-author of the report. “What’s distinctive about them is their educational credentials. These aren’t the tired, poor, huddled masses of Emma Lazarus’s famous inscription on the Statue of Liberty. They are the highly skilled workforce of the 21st century.”   

Via Pew Social Trends

 

BRAVE NEW CONSUMER

Mourning Becomes Electronic – Technology is changing the way people grieve. In this new era, the bereaved light virtual candles on memorial websites, upload video tributes to YouTube and affix adhesive-backed QR code chips to the tombstones of their beloved so visitors can pull up photos and videos with a scan of a smartphone. This is Mourning 2.0. Technology has pervaded all aspects of people’s lives and the honoring of the dearly departed is no exception. The Internet has had the ability to facilitate traditional mourning rituals such as honoring a loved one as well as providing mourners with support through online groups and “grief recovery” webinars. While the digital tools may be new, they still have purpose in soothing age-old emotions.      

Via USA Today

 

SMART BRANDS

PepsiCo Puts Design Front And Center – In installing Mauro Porcini, formally of 3M, in PepsiCo’s newly created role of Chief Design Officer, the brand is committing to their belief that design and design thinking is a significant area for innovation and growth.  The hiring of Porcini is part of a strategy to expand its 12 biggest brands – like Pepsi, Gatorade and Lay’s – provide a more cohesive global vision for the brands and instill a design culture. He’ll have a key role in creating everything from a design language for the company’s portfolio to redesigning of vending machines and delivery trucks. Taking a page from Apple’s book, Porcini firmly believes design should pervade every aspect of consumers’ lives. Nothing is too small or mundane to have a design ethos.

 

Via AdAge

 

BRIGHT IDEAS

MD247 Puts Doctors At Patients Fingertips 24/7 –   MD247 is a smartphone telemedicine system that connects patients with physicians 24/7.  Instead of dashing to the ER when a crisis arises, members call MD247and describe their symptoms to a nurse. Within minutes, a board-certified physician calls back with a diagnosis, and if needed, phones in a prescription. Eight hundred doctors nationwide belong to the MD247 network and are licensed to practice in all 50 states. Basic service ($20/month) covers the entire household and includes discounts on prescription drugs and smartphone apps that track vital signs like blood pressure.

Via MD247.com

 

ON THE RADAR

Know This: This week Twitter rolled out new features designed to extend the reach of the Twitter experience. Expanded tweets allow content partners to embed story previews, images, videos and audio without the user having to navigate away from their Twitter feed. The Wall Street Journal, Breaking News, and TIME already use expanded tweets, but new partnerships, such as one with SoundCloud, will now allow users to embed music and make audio playable directly from the original tweet.

Watch This: Coca Cola has a new ad campaign that takes a creative approach to the company’s feel good “Open Happiness” slogan. Focusing on the idea that security cameras can capture more than criminals, the commercial shows footage of anti-crimes ranging from “honest pickpocketing” to “friendly gangs.”

Watch This: This week Microsoft unveiled the Surface tablet, which will compete directly with Apple’s iPad. The Surface will be powered by Windows 8, is thinner than the iPad 3 and has a larger screen. It also comes with a full-sized keyboard that doubles as the device’s case. The release date is still unconfirmed, but you can whet your appetite for new gadgets by watching their promo video here.

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JUNE 2012 // ISSUE 27

STATE OF AMERICA

Men Infiltrate Pink-Collar Jobs – Over the last decade, men have begun flocking to fields long dominated by women. Young men are graduating in a desolate job market, one in which traditional opportunities like construction and manufacturing have dried up. As opportunities open up in female-oriented occupations, more men are taking advantage of jobs their fathers might never have considered. This trend began well before the crash and appears to be driven by a variety of factors including financial concerns, quality-of-life issues and a gradual erosion of gender stereotypes. Turning the tables on a time-honored feminist creed into: anything a woman can do, a guy can do, too.    

 Via New York Times

 

BRAVE NEW CONSUMER

Lifelogging –  If you wear a heart rate monitor, you do it. If you track your finances on online, you do it too. Lifelogging is the practice of gathering personal data about oneself using technology, essentially breaking the details of one’s daily existence into graphs and statistics. With the explosion of smartphone use and new, portable and affordable technologies people now have the tools to check, track, monitor and manage their personal data like never before. Self-tracking is expected to grow further as technology continues to get more frictionless and invisible.  Knowledge is power especially when it revolves around oneself. 

Via LA Times

 

SMART BRANDS

Apple Announces It’s Becoming More Digital, Social & Integrated at WWDC- Apple’s WWDC 2012 keynote this week revealed how much more seamless the brand will integrate into a person’s digital life through a Facebook integration, a smarter Siri and a move to convert iPhones into mobile wallets. With the new iOS 6 upgrade, iPhone users will now be able to post pictures and videos directly to their Facebook accounts without using the FB app. The App Store will also become integrated to allow people to ‘like’ apps, TV Shows and movies all while being able to see what their friends have liked. Siri will become smarter and more indispensable by having the ability to post FB updates and tweets, launch apps and become integrated into cars through an Eyes Free feature that will be activated through an Apple button in a car’s steering wheel.  Lastly, Apple makes an even bigger play for a person’s wallet with its Passbook feature – a tool that aggregates a user’s boarding passes, movie tickets, coupons and loyalty cards. While not revolutionary, it’s Apple’s first baked-in commitment to converting the iPhone into a digital wallet.

Via Wired 

 

BRIGHT IDEAS

Voxy Makes Language Learning Social, Local & Mobile – If you’ve ever tried to learn a foreign language and questioned the usefulness of some of the lessons, Voxy is for you. Voxy turns everyday experiences into language learning opportunities. It operates as an aggregator of foreign-language content, serving up the kind of news stories and other media that you would consume during your daily routines (except in a different language). The platform then quizzes you on vocabulary and reading comprehension based on each selection. But Voxy is more than just Rosetta Stone meets The New York Times. It also provides location-based lessons about a person’s immediate surroundings. For example, if a person snaps a photo of a cool bicycle on the street, Voxy will identify the object in the language they’re learning and create an audio flash card. Voxy can also tap into a person’s mobile GPS to find nearby locations so that if they tag themselves at a nearby bar, Voxy can provide relevant phrases like how to order a beer. This service essentially gives each of their million and a half users a lesson that is personally relevant to them.

Via FastCompany

 

ON THE RADAR

Follow This: @sweden Sweden has set up the world’s most democratic Twitter account, @sweden. The government-run account, the brainchild of the country’s tourism bureau, is handed over to a different Swedish citizen each week. The goal is to increase tourism by showcasing the diversity of its people’s thoughts and opinions.

Try This App: Dabble is a location- based photo journaling app that lets users pin virtual “postcards” on a map. Users can leave memories right where they experienced them by attaching photos and notes to locations they have physically visited. People can use Dabble to see where their friends, or friends of friends, have been and get an intimate look at what their experiences were like.

Try This: Airtime, the new startup from Napster founders Sean Parker and Shawn Fanning, is a real-time browser-based video chat similar to 2010’s popular Chatroulette. Unlike Chatroulette, Airtime uses Facebook Connect to ensure people’s real identities and hopefully keep chats PG-rated. Connecting with Facebook allows people to talk with friends they already know or pair up with strangers who share similar interests.

 

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December 2011 // Issue 3

STATE OF AMERICA

Making History, One Tweet At A Time – The Library Of Congress Has Forged An Agreement With Twitter To Access Every Public Tweet In An Effort To Document Our Life And Times Via Today’s Emerging Mass Medium

Via The Next Web

 

BRAVE NEW CONSUMER

Pro-Social Gets Playful – WeTopia, A Free-To-Play Facebook Game, Allows Players To Purchase In-Game Virtual Goods That Result In A Direct Donation To A Real World Cause. Buying An In-Game Fountain, For Instance, Leads To A Donation For Clean Water

Via Venture Beat

 

SMART BRANDS

LivingSocial Drives People To Delightful New Experiences – A Promotion In London Gives Passengers Who Hailed The LivingSocial Cab The Choice To Be Taken To Their Intended Destination Or To “Roll The Die” And Win A LivingSocial Experience. Those Who Agreed Found Themselves Suddenly Taking A Pole-Dancing Class Or Getting A Pedicure, Among Other Activities

 

Via Digital Buzz Blog

 

BRIGHT IDEAS

Top 20 Startups of 2011 – From The Smallest Panoramic Camera In The World To A New Mobile Bank With Access To 40,000 Fee-Free ATMs, These Startups Have Introduced An Exciting Array Of New Ideas To The Marketplace

 

Via Business Insider

 

ON THE RADAR

Follow Me: @freakonomics The Authors Of Freakonomics Offer An Unconventional Take On The Economics Of Human Behavior Today

Watch This: Montblanc Celebrates The Invention Of The Chronograph By Challenging People To Capture The Beauty Of One Second 

Read This: Both Visionary And Practical, Nick Bilton Captures The Zeitgeist Of An Emerging Age, Providing The Understanding Of How A Radically Changed Media World Is Influencing Human Behavior

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